Treefrog commissioned for CVP/Canon film competition launch.

Posted on | by Treefrog Design

Treefrog were commissioned to create a range of concepts to promote a young persons/student film competition – a joint venture between CVP and Canon.

Each concept was required to comply with stringent brand guidelines and be brand consistent with 2 sets of directives given by the brand partnership. At the same time, the concepts needed to be both distinctive and eye catching, and appeal to the demographic of the competition.

The chosen concept visually represented the demographic and conveyed to title of the competition with its sense of movement. This concept was rolled out across a wide range of promotional collateral for both digital and print.

Assets to complete the Canon website launch was given priority with phase 2 – web banners, HTML E-mail templates and headers, Social media templates and posters quickly following to help promote the inaugural event.

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Paul Breading

This post was written by Paul...

Director (WordPress, Development, SEO & Digital marketing specialist)

Paul offers an extensive range of skills and knowledge with all things digital. In his role as digital lead Paul provides cutting edge website development skills combined with a wealth of experience with SEO, (both on-page and PPC) and is responsible for the development and management of digital marketing strategies and campaigns for both national and international organisations.

Paul Breading

This post was written by Phill...

Director (Branding & Creative)

Since graduating in the late 80’s Phill gathered a wealth of experience working in London and Surrey before co-founding Treefrog in 2000. During his extensive career he has been responsible for the creation, development and support for numerous brands. His ability to understand and interpret client requirements coupled with a pragmatic approach and a keen eye for detail enable him demonstrate empathy with a company’s values, and deliver solutions that have been universally accepted across the globe.