Treefrog were commissioned to create a range of concepts to promote a young persons/student film competition – a joint venture between CVP and Canon.
Each concept was required to comply with stringent brand guidelines and be brand consistent with 2 sets of directives given by the brand partnership. At the same time, the concepts needed to be both distinctive and eye catching, and appeal to the demographic of the competition.
The chosen concept visually represented the demographic and conveyed to title of the competition with its sense of movement. This concept was rolled out across a wide range of promotional collateral for both digital and print.
Assets to complete the Canon website launch was given priority with phase 2 – web banners, HTML E-mail templates and headers, Social media templates and posters quickly following to help promote the inaugural event.