The client contacts Treefrog with their project requirements.

Treefrog provide an estimate of the costs for the work to be completed. All estimates are valid for 30 days.
All estimates are provided in pounds (sterling) and exclusive of VAT (unless otherwise stated).

The client accepts the estimate, gives the go-ahead for the work (normally by accepting the electrionic estimate, but on occasion this can be done by return e-mail) and if required, is invoiced for agreed deposit of the estimated costs.*

Upon payment of the initial deposit. The project starts by learning about the heart of the client’s business and discovering what makes it tick. Treefrog establishes the client’s personality, values and attributes – these are key to defining the brand effectively, consistently and succinctly.

Treefrog provide analysis and reporting of opinions of key stakeholders, customer profiles and key competitor brands. By defining the key attributes & core values of the client’s brand, Treefrog can then define the market opportunities and identify the optimal space for the client’s brand to occupy.

Only now can we start to bring your brand to life and move forward with your most important asset – your identity. Treefrog then support this by establishing the key elements that the client can use to communicate its personality and brand values to the world.

Primary identity development:
Based on our research and analysis Treefrog present 3 concept routes.

Secondary styling:
Effective brand identity is achieved by the consistent use of key specific elements to create a strong and recognisable brand that can stand alone even without the logo. That’s why we surround your identity with examples of secondary styling to your flesh out the brand, establishing some of your most important brand assets.

Treefrog commences refinement of x1 creative to finalised artwork, based on the client’s comments. The package includes unlimited re-iterations, (should it be required).

Once we have established your brand you need to ensure that it is always presented in a consistent and professional way. Our brand identity guidelines help to ensure your brand remains consistent and avoids inconsistencies that may weaken or confuse your brand.

Your brand guidelines would typically include:
Logo Use
Correct Uses – Full colour, Single colour, Mono and Reversed (If required)
Incorrect Uses
Positioning – Min Size Requirements
Positioning – Min Space Requirements
Typography – Main Font Uses
Colour Palette – Primary & Secondary


…but may also include for example:
Secondary styling (overview of implementation of chosen style)
Photography style
Product branding (If applicable)
Website style (overview only)
Infographics (styling of charts, maps & icons)
Stationery (overview)
Print collateral overview ( A4 brochure cover & spread)
Print advertising (typical A4 ad)
Print advertising (typical A5 ad)
Digital advertising overview (Social Media)
PowerPoint (overview example 4pp)
Exhibitions & Signage (overview)
Merchandise (overview of mugs/pens/apparel)