Web design trends in 2024

As a design agency we are at the forefront of an ever-evolving world of web design. Staying ahead of the curve is crucial for businesses looking to make a lasting impression which is why we have put together this post about web design trends in 2024.

Several new and exciting trends are shaping the digital landscape in 2024. Here’s a look at the top web design trends you should keep an eye out for this year. It is important to remember, that just because something is a trend, it does not make it necessarily right for your business. Here at Treefrog we use our experience and expertise to best steer your website design to match your business goals and requirements.

Minimalist and Clean Designs

Minimalist web design continues to dominate in 2024. By focusing on simplicity and functionality, minimalist designs make websites easier to navigate and faster to load. Clean layouts with white space help to highlight content and make the user experience more enjoyable. This trend aligns with the broader shift towards user-centered design, where the primary goal is to facilitate a seamless and intuitive user journey. To utilise a design that fits the minimalist and clean framework the content required needs to be more minimal in length and in some cases require things such as higher end imagery to carry the design. Minimalist design is not suitable for every type of website so our experts are on hand to best advise.

Dark Mode and Low Light UX

Dark mode continues to gain popularity this year, and it’s not just a passing fad. This trend offers numerous benefits, including reduced eye strain and improved battery life for mobile devices. Additionally, dark mode provides a sleek and modern aesthetic that many users find appealing. As more websites adopt dark mode, it’s becoming essential for businesses to offer this option to enhance user satisfaction or consider dark mode as a standard approach – again only if the deployment is right for the business and industry.

Micro-Interactions and Animations

Micro-interactions and subtle animations add a layer of interactivity to websites, making them more engaging and dynamic. These small details can significantly enhance user experience by making interactions feel more intuitive and enjoyable. These small design elements, such as hover effects, button animations, and loading indicators, provide feedback to users and make the interface feel more responsive. We include micro-interactions and animations as standard on all our website builds.

Sustainability and Eco-Friendly Design

As environmental awareness grows, sustainability in web design is gaining traction and something we are looking to develop internally here at Treefrog. How can a website be eco-friendly? Eco-friendly web design focuses on reducing the carbon footprint of websites by optimising images (which reduces the need for resources to load), utilising green web hosting providers, and minimising resource-intensive scripts. This trend enhances website performances, leading to faster load times and therefore a better user experience – while also being kind to the planet!

Typography and Fonts

Typography plays a pivotal role in web design, and in 2024, fonts are taking center stage. Unique and expressive fonts can convey a brand’s personality and make a website stand out – but these also need to fit within the company brand guidelines.

Data Visualisation

Data visualisation is an increasingly important trend in web design, especially for websites that present complex information. Interactive charts, graphs, and infographics make data more accessible and engaging for users. Effective data visualisation helps users understand information quickly and can significantly enhance the impact of the content. It can also be tricky – which is where our experts are on hand to help – as conveying a complex diagram is not always a simple task when you also need to consider responsive states across desktop and mobile devices. 

Want to discover more about web design trends in 2024?

Here at Treefrog we pride ourselves in producing cutting edge designs while also considering what is right and required from your business point of view. Making sure your website is on brand, on message and on trend. Got a project? Contact us today to get started.


Paul Breading

This post was written by Paul...

Director (WordPress, Development, SEO & Digital marketing specialist)

Paul offers an extensive range of skills and knowledge with all things digital. In his role as digital lead Paul provides cutting edge website development skills combined with a wealth of experience with SEO, (both on-page and PPC) and is responsible for the development and management of digital marketing strategies and campaigns for both national and international organisations.

Paul Breading

This post was written by Phill...

Director (Branding & Creative)

Since graduating in the late 80’s Phill gathered a wealth of experience working in London and Surrey before co-founding Treefrog in 2000. During his extensive career he has been responsible for the creation, development and support for numerous brands. His ability to understand and interpret client requirements coupled with a pragmatic approach and a keen eye for detail enable him demonstrate empathy with a company’s values, and deliver solutions that have been universally accepted across the globe.