The #1 free tool you should be using to improve your local SEO
Date Posted: 15/10/18
When you run a business that is locally based it is important you are found by local individuals. Take us for example, even though we serve clients around the world, we are still proud of providing local companies and businesses (just like yours!) with our full range of branding, web and print services. Therefore, it is important that we come up in search results within the local radius.
So if your are a local hairdresser or perhaps a local tradesmen, the below tool can be used to help improve your local search engine optimisation and positioning. No surprises, but the tool is actually developed by Google and allows for business to create an online profile to bring their business to the forefront of search results.
Google My Business
Google My Business is a free to manage online page that helps business add their online presence to Google Search and Google Maps. It is designed for businesses that operate out of a single location and that serve clients within a designated area. It allows you to add contact information, images, updates and even special offers. You can even encourage people to review your business and build an online profile away from your main website.
You can get started by going here: https://www.google.com/business/
The profile works as part of Google’s location algorithm. This means that when someone is searching for a typical local style business such as “Fish and chips shop”, local results will be displayed regardless of where you are. So if you searched that terms in Woking, you would see results for Woking and if you searched that term in Guildford you would see results for Guildford.
You can get the most out of your Google My Business profile fully completing it and adding as much detail as you can. Asking your customers to rate their experience on your reviews page will also help build your profile and gain traction over any competition in a similar niche. Keep running offers and post regularly to help build your profile.
Treefrog’s top tip: Post new images at least once a month to keep up your profile momentum, change up the appearance and build an established gallery.
Don’t have time to complete the profile your self? No problem, just give us a call here at Treefrog and we would be happy to help get you up and running.