5 killer tips to make your website faster
Last Updated: 05/08/19
Speed is now very important for SEO and also general usability. As more and more devices use data plans to access the internet it is important to serve reliable and speed efficient websites.
Is your website fast enough? There are many free online tools you can use to find out. We suggest Pingdom as it's very simple, easy to use and provides a lot of useful information about your website. Why don't you give it a go and check how your website is performing?
Sometimes, when a core bit of functionality is required, or a ‘bulky’ add-on is requested, it is essential to optimise sites as much as possible to bring that load time right down.
Here are five simple tips you can do to help make your website faster:
1: Optimise Your Images
If you have a Content Management System (CMS) and regularly upload photos, it is important to make these as small in file size as possible. How can you do that? Well, you can run them through a .jpg compressor before uploading, for example: https://compressjpeg.com
Compressing the images means that no only do you save on your server disk space but the download time for each image is significantly quicker, meaning a speedier website.
You will need to ask your web developer or hosting company to apply this for you but Gzip is a good option to compress your website files in order to save bandwidth and speed up page load times. It works by compressing your files into a .zip file which is faster for the browser to load. Once loaded the browser then unzips the file and displays the content. It is far more efficient and saves a lot of time. If your website uses a .htaccess file then this can be applied right in here. To see if your site is currently using Gzip you can check here: Gziptest.com
3: Expires headers:
Again, you might need to ask your web developer to add this to your .htaccess file but expires headers tell the browser whether to request a specific file from the web server or to get a version of the page from the browser’s cache. This only applies if the user has visited your site before and has a version stored in their cache. Expires headers work in two ways, they firstly minimise the need for users to get the same files from your server multiple times. In turn, it therefore reduces the number of HTTP requests that need to be made in order to display the site. In most cases, it is quite straight forward to implement so just ask your web developer to get this added for you.
4: Use a decent theme:
Using WordPress? Here at Treefrog Design, we tend to build all our WordPress sites from the ground up, rather than use pre-made templates. We find this gives the client a bespoke product but also only serves the content required. We find that many WordPress themes have been designed by builders with the core aim to look beautiful but they seem to perform terribly from a speed or SEO point of view. Make sure the theme you are using is optimised for performance and speed.
5: Use a CDN:
A CDN is known as a Content Delivery Network. Utilising something like Cloudflare can speed up your website by rendering the website using the geographical location of the user. This means that rather than loading your website to a user in Australia from your website servers in the UK, it would instead use the nearest resource to the user to then show your website. This means that in effect, the data will get to the user quicker. CDN solutions tend to also come with a wide range of additional features that can be added on to better serve your content so are well worth implementing.
Want to improve the speed of your website? Our main focus is producing sites that not only look great but function perfectly as well. Why not contact us to see what we can do to improve the overall speed and performance of your site.